When brushing becomes a struggle

Plaque forms on their teeth every day. Left alone it hardens into tartar, and that is what brings bad breath, sore gums and a £200 to £400 vet bill.

Brushing is the answer almost nobody keeps up. Socuria works in the water bowl instead.

One 5ml capful a day helps slow plaque before it hardens, supports healthy gums and helps freshen breath. Ten seconds, no brushing, no restraint.

Helps reduce plaque

Helps freshen breath

No brushing needed

View oral-care options

THE REAL COST

The bill nobody warns you about

A veterinary scale and polish costs £200 to £400 in the UK. It is carried out under general anaesthetic, and most insurance policies exclude it as routine care.

For an older dog, the anaesthetic is often the part that worries owners most.

We are not going to claim a bottle prevents that. Nobody can honestly claim it.

What we can tell you is what the daily part costs. It is the only part still in your hands.

Criterion Socuria Veterinary scale and polish
Cost basis£20.97 to £26.90 per bottle£200 to £400 per visit
AnaestheticNoneGeneral
Covered by insuranceNot applicableRarely
Time it takes10 seconds a dayA day at the vet
What it works onPlaque not yet formedTartar already hardened
Start the 3-month course · £52.90

HOW IT WORKS

It happens in the water bowl

Socuria is a dental water additive for dogs and cats. You add it to the water they already drink.

There is no new routine to build. It fits inside the one you already have.

1
Fill the bowl as usual

Fresh water, morning or evening. Whenever you already do it.

2
Add one capful

5ml for every 250ml of water. The cap is the measure.

3
Let them drink

No colour, no smell they refuse, no change they notice.

4
Repeat every day

It works by repetition, not by dose. Ten seconds, and it is done.

THE FORMULA

What's in it, and what isn't

Most water additives print their ingredients on the back of the bottle and stop there.

We would rather tell you what each one is doing, and what we decided to leave out.

✕
No xylitol

Toxic to dogs, and still found in some oral care products.

✕
No alcohol

Nothing that stings a mouth that is already sore.

✓
Every ingredient, named

The blend is listed in full. We simply cannot split the last 25mg between six botanicals. Nobody in this category can.

Per 10ml (2 measures), as printed on the pack

Zinc gluconate
Zinc gluconate22mg

The active. Zinc helps slow the mineral bonding that turns soft plaque into hard tartar. This is the reason the bottle exists.

Grape seed extract
Grape seed extract10mg

An antioxidant used to support gum tissue. From the seed, not the fruit. None of the flesh or skin that owners rightly worry about.

Sodium magnesium chlorophyllin
Sodium magnesium chlorophyllin1mg

The green pigment from plants, stabilised. It helps neutralise odour rather than mask it, which is why the water smells of nothing at all.

Proprietary Fresh Breath Blend
Proprietary Fresh Breath Blend25mg

Six botanicals, named in full on the pack: vitamin C (sodium ascorbyl phosphate), bromelain, spirulina, cinnamon powder, yuca root, sage extract. The only thing we cannot tell you is how the 25mg divides between the six.

The base
Everything elsethe base

Citric acid, potassium sorbate, non-GMO vegetable glycerin, water. No xylitol. No alcohol. No artificial colour.

IN THEIR WORDS

Happy dogs, happier owners

4.8
Rated 4.8 out of 5 stars
Based on 821 reviews
99%would recommend this product
Slide 1 selected
821 reviews
  • K
    Katie
    Flag of United Kingdom
    Verified Buyer
    Rated 5 out of 5 stars
    2 days ago
    5 Stars

    What a great find, Socuria ; I highly recommend it

  • M
    Michelle
    Flag of United Kingdom
    Verified Buyer
    Rated 5 out of 5 stars
    3 days ago
    5 Stars

    I was struggling to keep up with brushing his teeth, so this has made our routine much easier.

  • A
    Amy
    Flag of United Kingdom
    Verified Buyer
    Rated 5 out of 5 stars
    4 days ago
    5 Stars

    Mixes perfectly with drinking water. Roxy is thrilled, and she isn't complaining.

  • V
    Victoria
    Flag of United Kingdom
    Verified Buyer
    Rated 5 out of 5 stars
    5 days ago
    5 Stars

    It's been two months of this routine, and his teeth are already perfectly clean and healthy... My dog feels much better.

  • F
    Frederick
    Flag of United Kingdom
    Verified Buyer
    Rated 4 out of 5 stars
    5 days ago
    4 Stars

    It's been two months of this routine, and his teeth are already perfectly clean and healthy... My dog feels much better.

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COMMON QUESTIONS

What owners ask before ordering

Does it actually work?

Yes, on recent dental plaque. It acts on the film that forms above the gum line, which is the part a water additive can reach.

Most owners notice the breath first, after three to four weeks.

The results come from using it every day, not from a single bottle.

Is this safe for my dog or cat?

Yes. Suitable for dogs and cats of all ages, including seniors.

No xylitol, no alcohol, and every ingredient named on the label. Daily water additives are a recognised part of veterinary dental care.

If your pet is pregnant, nursing or on medication, speak to your vet before starting anything new. That is true of any supplement, not only this one.

What if they won't drink it?

That is the most common reason people stop, and it is a fair concern. A pet drinking less is a health problem, not an inconvenience.

Start with half a capful for the first three days, then build up.

If they still refuse, tell us and we will refund you.

How long does one bottle last?

Roughly, one 250ml bottle lasts:

A cat, about 7 weeks

A small dog under 10kg, about 3 weeks

A medium dog 10 to 25kg, about 2 weeks

A large dog over 25kg, about 10 days

If you have a cat or a small dog, one bottle is a real trial. Anything bigger, and the three-bottle course is the one that keeps you going without a gap. And a gap is the one thing this product does not survive.

How long does delivery take?

7 to 9 working days to your door. You will get a tracking link as soon as your parcel leaves us.

Start the 3-month course · £59.90

THE ROUTINE

The bowl is already there.

One capful in the water they already drink. That is the whole routine.

Ten seconds, once a day. No brushing, no restraint. 

Give it two to three months, and judge it then.

No xylitol, no alcohol, no artificial colour

30-day money-back guarantee

Free UK delivery on 2 and 3 bottles

Start the 3-month course · £52.90